Advertising and the Role of Technology
Read the following chapters in the assigned text:
Chapter 18: Advertising, Sales Promotion and Public Relations
Watch the LinkedIn Learning course: Advertising Foundations with Jane Barratt
Watch this video:
Watch the LinkedIn Learning course: Advertising on Facebook with Megan Adams
Watch the LinkedIn Learning course: Online Marketing Foundations with Brad Batesole
Online vs Offline Marketing
Why is online marketing increasingly preferred over offline marketing? What are some of the limitations of online marketing?
- Minimum Page Length â€“ 2 full pages (excluding title/header and reference list); 12-point Times New Roman; double spaced; and page numbering.
- Be sure to answer the entire question to receive maximum credit for this task.
- Use and include information from the weekly course content and outside sources to support the conclusions contained in the paper.
- All sources should be cited in proper APA format (in-text citations and a reference list).