Trace a real or hypothetical new product through the steps
in the new product development process, including idea generation,
concept verification and testing, actual development, and test
marketing. Discuss the establishment of “go/kill” points, meaning the
criteria used to determine whether to proceed with the new product idea
or abandon it at various stages in the process.
The idea generation stage should include potential sources
of ideas such as trend monitoring, serendipity, or customer focus
groups. The concept testing stage should include possible modifications
based on feedback from potential customers, such as asking customers how
this new product idea compares with present ways of the need the new
product is intended to satisfy.
The final paragraph (three or four sentences) of your
initial post should summarize the one or two key points that you are
making in your initial response.
Your posting should be about 1 page (400 to 500 words) in length.