discussion 1.Globalization and Corporate Citizenship
- Congratulations! You have been appointed as a new product manager with Samsung and have been tasked to introduce the latest smartphone in a new country. Choose and research a country other than the United States, and then formulate a plan to effectively integrate this product from a global and social standpoint. Speculate on the major challenges and opportunities you anticipate facing in this role.
discussion 2.Goods and Service Design
- From the e-Activity, examine some of the steps that are involved in designing goods and services. Select two services or two products that are currently on the market. Use Exhibit 6.1 from Chapter 6 of the text to compare and contrast each step, and determine the similarities and areas where they differ.
- From the e-Activity, suggest at least two changes to specific areas of the process design phase that may lead to improvement in operations. Provide a rationale to support your suggestion.
- discussion 3.Service Positioning versus Product Process
- Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.
- Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.
- Evaluate how each matrix is unique in the way it addresses the needs of the customer.
For discussion 2 (the e- activity is called service design concept on youtube for chapter 6)