ecom 322 social media marketing discussion question

Discussion Question

Write a report discussing the following points:

• Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2019/20).
• Two social media marketing campaign in Saudi Arabia that failed (Last two years).

• Give the reasons behind their success?
• What is the added value of this marketing campaign for the company/organization?

• Why did the social media marketing campaign fail?
• And what can we learn from them?

Notes:

• For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.
• Examples can be a profit or non-profit organization.

Assignment Guidelines:

• This assignment is an individual assignment.
• All students are encouraged to use their own word.
• Your Assignment must include:
• A cover page that contains the following: Student name, Student ID and CRN

• A “References” section listing all sources included. And ensure that you follow the APA style in your report.
• A mark of zero will be given for any submission that includes copying from other resource without referencing it.
• Your report length should be between 500 to 700 words.
• Assignment must be in Word format only no PDF.
• Your file should be saved as Word Doc.

[Example]: [Student Name] [CRN] ECOM 322 – Discussion Question.doc